TAFE's tractors are delivered to customers in India through a domestic network of over 1000 dealers supported by over 2000 sales outlets. The distribution and sale of its tractors is facilitated by the company's own fully trained sales staff of over 450 people, and close to 3000 dealer sales staff. The tractor group has a continually expanding reach through the setting of a large number of sales outlets and the group aims at reaching a state when any customer in India should be able to reach a sale point within 50 kilometers of his farm. The sales effort is supported by strategically located area offices for every major market which helps co-ordinate all sales efforts.The sales team also facilitates financing of tractors purchases through networking with banks and other financial institutions.
To ensure product support availability at major markets, customers are serviced through the nation wide network of dealers apart from specialist parts distributors.TAFE has an exclusive service team distributed among its various area offices to provide additional service support to dealers when and where needed.
In the international markets where TAFE directly sells its tractors, distribution is through large distributors who have their own distribution and product support network.
All dealer service personnel, both domestic and international, are trained at TAFE's Product Training Centre near Chennai on usage, servicing and trouble shooting of products through extensive and structured training programs that use a judicious mix of class room training, on the field and in work shop training as well as through the aid of digital media.