An exclusive International Business Unit handles export of tractor components and aggregates to discerning buyers. Based out of Chennai, the unit also handles the marketing of tractors through AGCO in key markets such as the Americas and in other specific territories. The International Business Unit is poised to be a significant revenue earner, especially of components and aggregates to manufacturing units in the AGCO group
International Markets - Emerging and European Markets (EEM)
TAFE sells a range of tractors in the sub 100 HP segment, under its own brand "TAFE" with its distinctive livery of coral orange and grey in Europe and other emerging markets through select distributors in the various countries. The distributors in turn have their own channels for reaching the tractors to customers and providing necessary pre and post sale support.
Starting from neighboring countries in South Asia, TAFE's footprint in the EEM area spans over 82 countries including nations in Europe, the Middle East and Africa. TAFE, empowered by over 50 years of experience in meeting the needs of customers from the vast range of crops and agro climatic zones in India, is uniquely positioned to offer robust, fuel efficient and cost effective products. The products have been very well received in the various countries and are in fact predominant in several south Asian countries against stiff international competition.
An exclusively designed range of TAFE's sub 100 HP tractors are sold in the Massey Ferguson livery and brand through its collaborators, AGCO corporation USA, in these markets through AGCO's own distribution channel.