TAFE Motors and Tractors Limited launch all new Eicher 333 TAFE Motors and Tractors limited (TMTL) today announced the launch of their new EICHER 333 in the 30 HP range. TMTL with its modern tractor plant at Mandideep near Bhopal has been a pioneer in farm mechanisation in India manufacturing a range of both air-cooled and water cooled tractors from the 24 to 60 HP range. A wholly owned subsidiary of the Chennai based Tractors and Farm Equipment Limited (TAFE), TMTL already has a strong presence in the less than 30 HP range with a well earned reputation of offering products that give good value for money combined with high resale values. The Eicher 333 tractor with its big and contemporary looks is bound to be a hit with the progressive tractor customers of today. Under its sleek bonnet , the Eicher 333 is powered by a 3 cylinder Simpson engine that delivers maximum PTO HP in its range at the lowest fuel consumption. The big 2365 cc engine delivers ample power to take on the hardest of soils in farming and steep gradients in haulage effortlessly. In field performance, it outstrips others in its higher pulling capacity and its ability to take on overloads without stalling. A larger clutch ensures longer clutch life and an efficient power flow from the Engine to the wheels. With a short turning radius, it is easily maneuverable in the field. The heavy-duty hydraulics enables the user to lift heavier loads. The completely sealed front axle makes it very suitable for deep puddling operations in paddy cultivation. All these combine to offer the discerning customer a tractor that gives more work per hour at lower fuel consumption thereby increasing productivity both in farming as well as in haulage.The traditionally high resale price and low maintenance costs of these tractors is an added advantage to the farmer. According to Mr. T.R. Kesavan, “The Eicher 333 tractor is also available with external disc brakes and a large common oil tank as optional fitment, which further increases the versatility and reliability of the tractor while using tipping trailers and ensures quick and easy brake replacement when necessary.” TMTL wholly subscribes to the quality movement, which is reflected by the ruggedness and durability of its tractors resulting in their commanding higher resale value and their low maintenance costs. Combined with the sleek styling and premium looks, the Eicher 333 is a tractor of the new generation that is bound to earn the reputation of “Budget main fit, Kaam mein Hit”.. For More information: Vijayakumar Browning Head- Corporate Communications TAFE Motors and Tractors Limited Tractors and Farm Equipment Limited Pottipatti Plaza, 35 Nungambakkam High Road Chennai 600 034 Phone: 91-44-28279073 Fax: 91-44-28260224 e-mail: browning@tafe.co.in