TAFE Motors and Tractors Limited launch all new Eicher 242 Xtrac TAFE Motors and Tractors limited (TMTL) today announced the launch of their new EICHER 242 X-trac in the 25 HP range. TMTL with its modern tractor plant at Mandideep near Bhopal has been a pioneer in farm mechanisation in India manufacturing a range of both air-cooled and water cooled tractors from the 24 to 60 HP range. A wholly owned subsidiary of the Chennai based Tractors and Farm Equipment Limited (TAFE), TMTL already has a strong presence in the less than 30 HP range with a well earned reputation of offering products that give good value for money combined with high resale values. The Eicher 242 X-trac offers customers more value for money with greater productivity, longer engine life, greater pulling power and lower maintenance costs combined with the traditional high resale values commanded by this range of tractors. Its all new Ricardo engine offers exceptional fuel economy while providing greater pulling power and greater ability to tackle over loads because of a higher reserve torque. The X-trac offers greater productivity on farm and in haulage with higher speeds resulting in more work being done in shorter time. All this translates to the customer, especially those who also hire out their tractors, being able to earn more and save more. An unsolicited response from a customer who has tried out the new tractor is that he would be able to meet the installments against the tractor loan just from the money saved because of its greater fuel economy. The greater lift capacity at its lower links empowers the users to lift heavier loads effortlessly. Mr. T.R. Kesavan, Sr. Vice President Marketing & Product Strategy said,” The Eicher 242 X-trac offers even marginal farmers an opportunity for year round income because of its versatility and economy of operations in both on farm and non-farm usage. It thus empowers the farmer to service his tractor loan without default. The traditionally high resale price and low maintenance costs of these tractors is an added advantage to the farmer.” TMTL wholly subscribes to the quality movement, which is reflected by the ruggedness and durability of its tractors resulting in their commanding higher resale value and their low maintenance costs. Combined with the sleek styling and a vibrant color scheme and livery the Eicher 242 X-trac is a tractor of the new generation that is bound to fast become the most popular in its range. For More information: Vijayakumar Browning Head- Corporate Communications TAFE Motors and Tractors Limited Tractors and Farm Equipment Limited Pottipatti Plaza, 35 Nungambakkam High Road Chennai 600 034 Phone: 91-44-28279073 Fax: 91-44-28260224 e-mail: browning@tafe.co.in