{"id":721,"date":"2021-10-05T11:56:53","date_gmt":"2021-10-05T11:56:53","guid":{"rendered":"https:\/\/www.tafe.com\/blog\/?p=721"},"modified":"2026-01-27T07:08:47","modified_gmt":"2026-01-27T07:08:47","slug":"tafe-power-more-power-to-tafe","status":"publish","type":"post","link":"https:\/\/www.tafe.com\/blog\/tafe-power-more-power-to-tafe\/","title":{"rendered":"TAFE POWER: More Power to You"},"content":{"rendered":"\r\n

TAFE- A Legacy to Remember<\/strong><\/h4>\r\n\r\n\r\n\r\n

TAFE Tractors and Farm Equipment has been a household name in India since it was incorporated in 1960 in Chennai. With an annual turnover of Rs 10,000 crores, TAFE<\/a> has been the third-largest tractor manufacturer<\/a> globally and second-largest in India by volumes. TAFE\u2019s 60 years of rich heritage and legacy, along with their years of experience in manufacturing diesel engines for the Indian subcontinent, has launched the new initiative called TAFE POWER<\/a>\u00a0during the occasion of the Diamond Jubilee year.<\/p>\r\n\r\n\r\n

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TAFE POWER was launched as a part of celebrating the 60 glorious years of #CultivatingTheWorld with TAFE. Being the global leader in the agri-machinery\u00a0business with an annual turnover of over US $1.5 million and leading exporters of tractors from India, TAFE has its presence in more than 100 countries. TAFE also has internationally acclaimed factories and R&D that focus on bringing sustainable and environmentally friendly manufacturing practices in all the diverse business interests that TAFE holds.<\/p>\r\n\r\n\r\n\r\n

TAFE is a global multi-brand, multi-business conglomerate that manages various businesses, including agricultural machinery, diesel engines and generators<\/a>, agricultural engines, engineering plastics<\/a>, gears<\/a>\u00a0and transmission components, batteries, hydraulic pumps<\/a>\u00a0and cylinders<\/a>, vehicle franchise and plantations.<\/p>\r\n\r\n\r\n\r\n

TAFE POWER for International Markets<\/strong><\/h4>\r\n\r\n\r\n\r\n

With this power and heritage, TAFE unveils – TAFE POWER<\/a>! The TAFE POWER brand of Diesel Generators and Engines will be used and available internationally, including countries in Asia, Africa, Europe, and the Americas. TAFE, through this new subsidiary, delivers diesel generators, and engines. TAFE POWER is envisioned to be a global player in the power solutions business, offering best-in-class products and services to customers. With the mission to lead the power generation and off-highway engine application business, with best-in-class products and solutions that delight customers across the world, TAFE\u2019s foray into this massive market is a step in the right direction!<\/p>\r\n\r\n\r\n\r\n

#BringItOn – The Brand Story<\/strong><\/h4>\r\n\r\n\r\n
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As an international business leader, TAFE over the last 60 years, has earned the trust of its stakeholders across the world through its ethical business practices, superior product quality and dependable services. TAFE is synonymous to trust and the colour orange is the perfect choice to symbolize energy, vitality, power and progress. The distinguishing chromium atom symbolically emphasizes that our customer is the endless source of all our power! Yes, customer centricity is our true power, and we promise to explore every opportunity to bring prosperity and success to them. Trust, Power and Opportunity join forces, as we present with pride – TAFE POWER, the all new global power solutions brand.<\/p>\r\n\r\n\r\n\r\n

Let\u2019s #BringItOn!<\/p>\r\n\r\n\r\n\r\n

Watch the TAFE POWER LAUNCH Video<\/p>\r\n\r\n\r\n\r\n