If you plan for one year, plant rice, If you plan for ten years, plant trees, If you plan for a hundred years, educate people.

It was the vision of our late founder chairman that the front line soldiers of the industry, namely the mechanics and the sales and service staff will play key role in educating farmers on the farm mechanization and economical use of the tractors to increase agriculture production. And therefore, the training of these members will be of paramount importance.

With this view and commitment, our founder chairman dedicated a 200 acre farm at a village called Pudupakkam, 40 km south of Chennai, to establish JFarm and Product Training Centre. The PTC was formally started in 1963 and carried forward its tradition of training thousands of dealer and company staff in the last five decades. Dealers and company personnel go through a rigorous training programme on induction that is supplemented by refresher courses and special courses for new products. All courses are normally run at the centre with frequent field courses conducted at various locations. Because of our operating in multi lingual, multi ethnic markets, instructors are multilingual to ensure clear dissemination of product knowledge.

An online help desk called the ‘Technowledgy Desk’ is also administered by the centre. This desk provides solutions to any of the territory staff for their technical problems faced in their day to day experience in the field. A panel of experts has been formed to consider the problems and provide advice on the matter relating to tractor applications, use of implement, issues related to agriculture and its mechanization etc.