- Company
- Vision
- Core Values
TAFE is a US$ 1.3 Billion tractor major incorporated in 1960 at Chennai in India, in collaboration with Massey Ferguson (now owned by AGCO corporation, USA). TAFE acquired the Eicher tractors business, its engine plant at Alwar and transmissions plant at Parwanoo through a wholly owned subsidiary “TAFE Motors and Tractors Limited in 2005.
A member of the Amalgamations Group of Chennai, this company has four plants in India involved in tractor manufacturing at Mandidheep (Bhopal), Kallidaipatti (Madurai), Doddabalbur (Bangalore) and in Chennai and a new overseas plant in Turkey.
Apart from being among the top three tractor manufacturers in the world, TAFE is also involved in making diesel engines, gears, panel instruments, engineering plastics, hydraulic pumps, plantations and passenger car distribution through other divisions and wholly owned subsidiaries.
TAFE Motors and Tractors Limited is a wholly owned subsidiary of TAFE, which was set up in 2005 when TAFE acquired Eicher tractors, the Eicher engines plant at Alwar and the Eicher transmissions plant at Parwanoo. The company manufactures the Eicher brand of tractors at its plant near Bhopal at Mandidheep, diesel engines at its plant at Alwar and transmission components at Parwanoo. The Eicher brand of tractors has a distinguished heritage of 50 years in India. Known for its unique distinction of offering a range of both air and water cooled tractors, its tractors span the 20 to 60 HP segment and have been well received in this segment. Their less than 30 HP range has commanded market pre – eminence in this segment. The diesel engines from its Alwar plant find a variety of automotive, genset and industrial applications including the telecom and retail sectors. The transmission unit at Parwanno serves in house needs as well as to other OEMs including TAFE.
The philosophy that drives TAFE was first enunciated by its CMD in 1992. "To us in TAFE, Excellence is not something that we engineer, inspect and input into our tractors. It is an innate desire to attain the best that comes from within each of us. It defines our lives at work and at home and ripples out into the world around us". (Source: Corporate Film-1992).
This inspired TAFE to evolve its Vision & Values in 1999, through a company-wide participative exercise with external facilitation from IIM, Bangalore. The Vision &Values statement captures key elements of TAFE's culture, strengths and aspirations. Subsequently, Warwick Manufacturing Group (WMG), UK, facilitated each element of the V&V being linked to CSFs of the company to translate 'Vision' to 'Reality' through a Vision to Reality Plan (VTRP) that forms basis of the company's Business Plan.
To achieve the distinction of the first choice among the farming community of India and ensuring a growing presence in international markets through setting leadership standards of performance and customer care in the agricultural machinery business.
TAFE's core values define our beliefs, principles and practices. It outlines the conduct of business in our everday lives,
dictates our overarching vision and corporate strategy.
The new core values logo is a symbolic depiction of progress, energy and integrity. It vividly portrays the value sets practised within the organization.
The outer wheel indicates enduring progress and the inner chakra infuses whorls of energy that permeate the entire organization. The inner white space attributes justice and fairness, the perfect canvas for inscribing our values.
The multihued rainbow flower is metaphorical to our seven core values;
In a world of dynamic business landscapes, shifting social structures and life changing innovations, TAFE remains untouched and unchanged by time; the central TAFE insignia epitomizes the organization and the uncompromising core values it stands for.
